Design a device for a use
DESIGN THINKING, UX DESIGN. DESIGN FOR A USE.
Without use, technology is nothing.
We want to guarantee our clients' success.
Our involvement in hundreds of innovative projects, from a system software perspective, proves us that we need to collaborate with our customers to optimize product design and related business.
That's what we call "design for a use".
Opportunities and challenges of smart connected products
When you want to integrate ‘smart’ and ‘connected’ in your product, a new world of opportunities and challenges opens up to you:
- What will be the impact on customer experience and product use?
- What is the difference between useful and futile on a connected object?
- How can I ensure that value increases over the long-term for my customers through software scalability?
- What will be the impact on my business model (price, distribution channel, monetization, key resources, cost model)?
- Should I question my usual GO TO MARKET process?
Faced with these new challenges, historic stakeholders are threatened by pure players and conventional product launch methods are showing their limits.
Design Thinking, the key to successful innovation
Design thinking, when implemented early on in your project, will ensure that you offer the right product to the right customer segment.
Our innovation consultants will lay the groundwork for a successful project with you:
- Identify high-potential customer segments.
- Explore the market based on an entrepreneurial approach.
- Identify sticking points, expressed and latent needs, and expected value.
- Involve all actors around divergence/convergence methods to find the best ideas.
- Prioritize ideas based on the effort impact matrix.
UX Design: make sure you meet expectations
Witekio then applies the UX design approach to the software part of the project to limit differences between what is required and what is developed. For this, we involve our IoT innovation consultants, UX designers, and system architects.
Our goal: ensure perfect business/technology adequacy.
- Validate, with the various actors, the user experience (UX) and the relevance of the interfaces considered (UI).
- Iteratively test the project by regularly delivering a solution that can be tested by an end user, including features of several functional blocks to have a complete system for each test (front-end, back-end, app, device).
- Align the software development method with this need for iterative validation.
To find out more, read our blog article Serious IoT. POC, how to make it for hardware?
or ask our tech innovation experts a question.